ASU GPSA

As the Director of Public Relations for the Graduate and Professional Student Association at Arizona State University for the 2017/18 academic year, I was charged with redesigning the GPSA brand identity and creating new and dynamic visuals and graphics in support of GPSA programs and Initiatives. These efforts included developing a strategic, consistent, and targeted communications and marketing plan. This resulted in a 50% + increase in participation in GPSA events, and funding opportunities/awards through strategic efforts through direct email and online social media channels.